Cadbury World

Playing a little catch up here but thought I would post about a day trip I did with the kids before we left the UK.

As a true Brit, I am a chocoholic.  It’s a problem.  My whole family is addicted and the British definitely have a weakness for it.  Cadburys is our chocolate of choice.  Having lived in the US, we’ve struggled with brands such as Hersheys…a chocolate made from sour milk.  The Americans I would say, are less of chocolate people but more candy and sweet treats such as donuts to satisfy their sweet tooth.

Anyway, I had promised a trip to Cadbury World for the kids.  A day surrounded by our favorite chocolate…!  What could go wrong?

What a disappointment!   While I was fully aware this was NOT a tour of the factory, the entire experience was dull and tired.

First off, its most definitely geared to kids ages 2-7.  The ‘Tour’ was old and felt tired.  Antiquated in parts and then just a very long walk around the outskirts of the packaging plant.   The make your own chocolate was a small paper cup of melted chocolate with a couple of toppings thrown in….and so on.  Just disappointment at each turn.

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making your own chocolate

There was a ‘ride’ that looked like it was from the 1970’s and a new 4D cinema experience.  This was fun but it felt it was just 3 minutes long.

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On the tour

Costumed characters looked bored and it all seemed a bit awkward.

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Characters at Cadbury World

In my research before we went, I was excited to learn more about the town of Bourneville.  The town created by Cadbury to house the factory and workers.  Some great history.  Cadbury created a town, housing, recreational facilities and more to care for the well being of all those that worked for him.  As he was a Quaker, no pubs were established and to this day, there are still no pubs in the town.  There is a small museum detailing this history as part of the tour.  This was the most interesting aspect of the day (well for me anyway).  In past years, they would include a map of the Bourneville campus allowing you to walk around to view and appreciate this history here.  This year, they have removed the map from their tour pamphlet (I asked a member of staff to dig a map out for me).  With this and how poor the day was, I couldn’t help think that perhaps this tour is winding down, soon to close?.   As we know, Cadbury was bought out by Kraft.  The sense of family pride is no longer there and sadly the experience screamed of corporate, waiting for another necessary budget cut.

Were the kids disappointed?  Yes. Would we go again?  No.  Can you get a much better deal on Cadburys at the Co-op?  Yep!

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